Featuring fresh colors, modern fonts, and a brand new logo design, Tulip differentiates its three luncheon meat SKUs with a deep blue bottom hue for Jamonilla Classic, a light blue shade for Jamonilla Reduced Sodium, and a red base for Pork Luncheon Meat. The new Tulip labels also feature Tulip’s new global logo, which highlights the shape of a Tulip flower within its name, set against a yellow background.

The new Tulip Jamonilla Classic label also now emphasizes its main ingredient through a round call-out featuring the text, “with Ham.” Tulip Jamonilla Reduced Sodium 340g, on the other hand, has shed its plastic cup, while Tulip Pork Luncheon Meat has done away with its manual key, both giving way to a new easy-open can format, making meal preps with Tulip easier than ever.

As the transition is still ongoing, shoppers may still find Tulip products with old labels in retail stores nationwide.

All new labels include the name and address of its exclusive PH Importer and Distributor, Federated Distributors, Inc.