It’s the Super Bowl of Awards Season . . . It’s Hollywood’s Biggest Night . . . It’s the Oscars. While a select few will take home Oscar Gold, no one will walk away empty handed thanks to Distinctive Assets’ annual homage to the losing nominees in the Best Actor/Actress, Supporting Actor/Actress and Director categories. The LA-based marketing firm that launched the craze of celebrity swag 15 years ago will once again be consoling non-winning Oscar nominees in the most Hollywood of ways: a cornucopia of free stuff.

This year’s nominee gift bag is once again an eclectic fusion of fun, fabulous and functional items meant to titillate and indulge those who may have everything but still relish the simple joy of a gift. The 2014 Everyone Wins at the Oscars Nominee Gift Bag is already valued in excess of $75,000 and growing daily.

Chocolate soothes all wounds, so these talented nominees will be served an exquisitely savory wine/chocolate flight pairing from Chicago-based Chocolatines. In the spirit of gifts that give back, a 10,000 meal donation of Oscar host Ellen DeGeneres’ Halo natural pet food to the animal shelter of their choice through Halo’s partnership with Additionally, nominees like Meryl Streep, Jennifer Lawrence, Bradley Cooper and Leonardo DiCaprio will enjoy Hydroxycut Gummies + Lean Protein Shakes + Protein Bars, innovative Swiss-made Slow Watches, Betty Jane Homemade Candies, Acure Organics cutting-edge skincare, Jan Lewis Designs bangle bracelets + silk neckties, Cannonball Wine, Narrative Clip wearable automatic camera + app, PolarLoop activity tracker, Bee Free Honee made from US-grown organic apples, Blossom Blends bespoke teas, MACE pepper gun, fine art from Gizara Arts, Jitseu Handbags, the LOADED book series, Steamist Total Sense Home Spa System, Aviv luxury vodka, Wrag Wrap luxury sustainable gift wrap, Dosha Pops, VETVIK “The Covert” luxury leather iPhone5 cases, HISY Bluetooth camera shutter remote for Apple devices, Mane ‘n Tail haircare plus Conceived by Nature styling products, The Green Garmento Gargantote + reuseable dry cleaning bag, Le Petit Cirque aerial lessons, Epic Pet Health electrolyte therapy, M3K Beauty products for exceptionally vibrant skin, acupuncture sessions with Heather Lounsbury, personal training sessions at Huntley Drive Fitness, Rouge Maple “best maple syrup you’ve ever tasted”, Slimware portion-control plates, °Coolway Go Pro Blow Dryer, Simon’s Happy Pet Shampoo, Adept Armor waterproofing fabric solution, Wonder Glow Organic Lipgloss from Makeup Studio by Diane Capt, CherryT Knit & Co. cable knit mittens, Krystal Klear Water whole house water filtration system, the O-Shot procedure by Dr. Charles Runels, ARTAS Robotic Hair Transplant System performed by Dr. William Yates, Max Martin luxury American-made shoes, and deluxe vacation packages to the Canadian Rockies (Rocky Mountaineer), Hawaii (Koloa Landing Resort), Mexico (Imanta Resorts) and Japan (Walk Japan)…along with dozens of other delightful last-minute additions.

“To be part of the film industry’s biggest night on any level is thrilling,” says Distinctive Assets’ founder Lash Fary. “We always look forward to introducing celebrities to an array of companies with fabulous gifts to share . . . but it’s particularly fun to be able to do so when you know it will truly brighten someone’s day. Even Hollywood’s most acclaimed stars are disappointed over this particular loss, and when our consolation gift shows up the next day we like to think it is a welcome distraction.” And judging by the response from previous recipients Hugh Jackman, Meryl Streep, Angela Bassett, Dame Helen Mirren, Ron Howard, Amy Adams and Jeremy Renner, it has been working!